CITY RIDGE
CITY RIDGE
The Ask
City Ridge is a $715M mixed-use development in Washington, D.C. We were tasked with creating the master brand and sub-brands, including brand architecture, brand platforms, audience, messaging, naming, visual identities, copywriting, and programming recommendations.
The Result
City Ridge was designed to be a live-work-play destination that encourages community and facilitates connection. The destination includes 4 apartment developments, an Equinox, various restaurants and bars, Wegmans, an Industrious coworking space, a variety of offices and HQs, a members-only social club: The Ridge Club, retail shops, regularly scheduled programming, a rooftop greenhouse, and more.
Ultimately we conceptualized, designed, and developed the City Ridge master brand and its 6 sub-brands.
Agency: Brand Bureau