To make marketers more comfortable embracing Google AI, we put them in the driver’s seat (literally). The Google AI Pit Stop revealed an “under the hood” look at how Google AI can help marketers accelerate campaigns, brands, and next-level results. Guests received an RFID-enabled keychain at check-in that served as their car key to unlocking and exploring the space. The experience included hands-on product demos and case studies from brands like Dyson and Louis Vuitton, a driving simulation game where guests could see how their marketing strategy would perform with the help of Google AI, and a content capture moment where guests could receive their own, personalized AI Driver’s License.